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Drive Traffic to Your Site
Internet success relies on traffic. Anyone can drive traffic to a site. The catch is, success comes not from "any" kind of traffic, but "targeted" traffic. The first step is to know your customer's Internet habits. The second is to tap into the 3 primary sources of traffic.
Web Analytics Made Easy
Web analytics can make a minimally successful Internet business a hugely successful Internet business.
With such actionable information, any site can know, with confidence, how to improve site performance.
The phrase "Content is King" can be heard all over the Internet. One of the best ways for a site to rank well in the organic (free) search engine results pages (SERPS) is to have plenty of quality content. There are many kinds of content and ways to generate that content.Thematically Rich ContentSite structure has a lot to do with search engine rankings. Sites that are structured along a theme tend to perform well. Years ago, Google bought a company specializing in Latent Semantic Indexing (LSI). The other major search engines have since added LSI to their algorithms in similar manners. LSI looks not just on the words of a page, but on pages in the same directory and site.Establish Your Content FactoryRecently the term "Content Factory" has become popular. It helps one imagine the reality that content is not something that should be produced once and then left alone. Rather, content is something that needs to be produced often and regularly, like a TV show. Search engines crawl a site more frequently when they see changes. The less changes, the less they crawl. As your competition adds more content, they can surpass you in the SERPS.Kinds of ContentRetailers know that the longer a customer stays in a store, the likelier the customer will buy something. The same goes with an Internet site. Articles are a great form of content because it takes time to read an article. The more relevant content, the longer the visitor stays on your site. Blogs are very popular because of how they get syndicated on the Internet. Similar to an article, it is another way to have visitors reading your content. Video is increasingly popular. On a basic level, they are not hard to create, but the perceived technology involved keeps many Internet businesses from making videos. A simple webcam recording a head shot is very easy to do. More elaborate setups can have a person at a desk or on a make-shift set. On the simplest level, the video can be a PowerPoint presentation with a talk-over.Other forms of content that can be thematically related are forums, polls, quizzes, and presentations. Whatever form, quality content is an integral part of Internet success. Finding the Time to Create ContentIt does take time to create thematically rich content. It needs to planned ahead of time, taking into account seasonal variations of the business. Time is one of those things that is always in short supply. Since content has to be created, there are only two major choices: you and/or your staff create it, or you outsource it. There are several high quality outsourcing firms on the Internet that can do the writing, blogging, videos, or any other form desired.Lakeside Analytics Manages "Content Factories"Whether done in-house or outsourced, Lakeside Analytics can manage the planning, production, and distribution of your site content. We will plan ahead for economic or seasonal variations, link content to the most powerful keywords, have it created, and distribute it to your site and various other sites to generate incoming links.Contact us today for more info! |
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Market Research
Internet success comes from knowing both your customers and your competition. Market Research will tell you how to drive traffic, which keywords to use, how to beat your competition and more.
Rich Content Creation
"Content is King!" That is one fundamental truth of the Internet. Rich quality content is paramount to keeping visitors on your site, and having other sites link to you.
Content can be produced in a variety of ways.
Email Strategy
Up to 50% of online marketers revenue comes after a visitor leaves their site. The revenue comes via e-mail.
Developing an e-mail strategy can boost your profits. Lakeside Analytics can help.